BIRCHBOX MAN

I spent 2.5 years as editorial point person on all men's content, supervising filmed and written assets, as well as SEO efforts company-wide. During my term, men's monthly editorial traffic grew from 4.6% of site total in Oct. 2013 to 6.7% in Jan. 2016. Men’s editorial organic traffic grew from 7.5% of organic site total in Oct. 2013 to 21% in Jan. 2016. YouTube views increased from 60K monthly in Oct. 2013 to 240K monthly in Jan. 2016.

On-Camera Editorial Highlights (Also Wrote/Produced)
7 Tips for Long, Healthy Hair
6 Products for Thinning Hair
How to Trim Nose Hairs Properly

7 Products to Fight and Prevent Acne 
6 Products to Keep You Cool and Dry

Editorial Video Writing/Producing Highlights
3 Style Rules Every Guy Should Break 
8 Hair Styling Tips 

August 2014 Box Preview
5 Tips for Trimming Facial Hair 
15 Men's Wardrobe Essentials 
How to Trim Your Beard (If You're Growing It Out) 
5 Ways to Make Fragrance Last Longer
3 Ways to Roll Up Your Sleeves

Adam Richman: 5 Foods That Don't Suck As Much As You Think
Adam Richman Explains Confusing Menu Terms
How to Split Wood Like a Lumberjack
5 Raw Denim Care Tips

7 Guys Perform Testicular Exams on Camera
5 Guys Wrap Oddly Shaped Gifts

Editorial Article Highlights 
How to Pick a Hairstyle for Your Face Shape
Pomade Test Drive
How to Identify the Root Cause of Breakouts

5 Definitive Traits of a Lumbersexual
Hair Mixology: 3 Men's Hair-Product Cocktails
Q&A with Boxer Chris Algieri
10 Things to Know Before Getting a Beard Transplant

9 Ways to Increase Testosterone 
3 Ways to Wear a Bolo Tie 

How to Apply Beard Oil: A GIF Guide